Commercial and GTM

We support private equity funds and their portfolio companies by identifying high-calibre professionals in Commercial and Go-to-Market leadership. Leveraging our network, we source talent with expertise in driving revenue growth, market entry strategies, sales optimisation and customer acquisition. These individuals are crucial in enhancing commercial capabilities and accelerating value creation across the investment cycle.
Greco Advisors Commercial & GTM Experts

Typical Roles Covered

Chief Commercial Officer

Chief Sales Officer

Chief Marketing Officer

Chief Revenue Officer

Meet the Commercial & GTM Team

Johnnie Greenwood, Co-founder at Greco Advisors

Johnnie Greenwood

Co-Founder
Johnnie leads our interim practice, bringing over a decade of Private Equity recruitment experience across London and New York before co-founding Greco. He’s worked with everyone partnering with funds of all sizes from first-time raises to global giants, specialising in Interim Management and Independent Consultants. Johnnie is drawn to the pace, flexibility and immediate impact this talent pool brings to value creation. His strength lies in building trusted relationships and delivering high-impact talent with speed, precision and flexibility - where it matters most. Outside of work, Johnnie enjoys cycling through the Yorkshire hills and spending time with his wife and two daughters.
Oliver Wale, Director, Search  at Greco Advisors

Oliver Wale

Director, Search
Oli leads our Finance and Go‑To‑Market executive search teams, bringing over a decade of search experience alongside more than three years as Portfolio Talent Director within Montagu Private Equity’s value creation function. He has overseen numerous critical hiring processes, interviewed thousands of executives and driven data‑led decision‑making and best‑practice approaches to executive hiring from both the search and portfolio‑talent perspectives. His focus is on hiring Finance and Go-To-Market leaders for private equity value creation teams and their portfolio companies. Outside of work, Oli enjoys spending time with his wife, two young daughters, and his Olde English Bulldogge… who all keep him on his toes. He is a fan of great food, a dram of good whisky, and watching Aston Villa whenever he can.
Search Light, Greco Advisors client
Permira, Greco Advisors client
CVC Capital Partners, Greco Advisors client
L-GAM, Greco Advisors client
Inflexion Private Equity Partners, Greco Advisors client
Investindustrial, Greco Advisors client
TA Associates, one of Greco Advisors clients
Tenzing, one of Greco Advisors clients
Vitruvian Partners, one of Greco Advisors clients
Synova capital, one of Greco Advisors clients
PSG, one of Greco Advisors clients
Livingbridge, one of Greco Advisors clients
Montagu Private Equity, one of Greco Advisors clients
LetterOne, one of Greco Advisors clients
Nordic Capital, one of Greco Advisors clients
Mayfair Equity Partners, one of Greco Advisors clients
KKR, one of Greco Advisors clients
Five Arrows Principal Investments, one of Greco Advisors clients
Hg, one of Greco Advisors clients
Investindustrial, one of Greco Advisors clients
Hanover Investors, one of Greco Advisors clients
Bowmark Capital, one of Greco Advisors clients
Advent, one of Greco Advisors clients
CPP Investments, one of Greco Advisors clients
Charterhouse, one of Greco Advisors clients
Cinven, one of Greco Advisors clients
Bain Capital, one of Greco Advisors clients
Agilitas, one of Greco Advisors clients
BGF, one of Greco Advisors clients
Accel-KKR, one of Greco Advisors clients
August Equity, one of Greco Advisors clients
Waterland Private Equity Investments, one of Greco Advisors clients
Waterland Private Equity Investments, one of Greco Advisors clients
Accel-KKR, one of Greco Advisors clients
BGF, one of Greco Advisors clients
Agilitas, one of Greco Advisors clients
Bain Capital, one of Greco Advisors clients
Cinven, one of Greco Advisors clients
Charterhouse, one of Greco Advisors clients
CPP Investments, one of Greco Advisors clients
Advent, one of Greco Advisors clients
Bowmark Capital, one of Greco Advisors clients
Hanover Investors, one of Greco Advisors clients
Investindustrial, one of Greco Advisors clients
Hg, one of Greco Advisors clients
Search Light, Greco Advisors client
Permira, Greco Advisors client
CVC Capital Partners, Greco Advisors client
L-GAM, Greco Advisors client
Inflexion Private Equity Partners, Greco Advisors client
Investindustrial, Greco Advisors client
TA Associates, one of Greco Advisors clients
Tenzing, one of Greco Advisors clients
Vitruvian Partners, one of Greco Advisors clients
Synova capital, one of Greco Advisors clients
PSG, one of Greco Advisors clients
Livingbridge, one of Greco Advisors clients
Montagu Private Equity, one of Greco Advisors clients
LetterOne, one of Greco Advisors clients
Nordic Capital, one of Greco Advisors clients
Mayfair Equity Partners, one of Greco Advisors clients
KKR, one of Greco Advisors clients
Five Arrows Principal Investments, one of Greco Advisors clients